Maidenform

Are you one of those women who are having a hard time looking for well-fitting brassieres? Shopping for a perfectly fit brassiere is not an easy task. One needs to make sure that it fits the breast correctly.

The birth of Maidenform lingerie company was a welcome event for most women. Maidenform is one of the brand names that is highly recognized in the United States as a manufacturer of good quality underwear for women.

Ida Rosenthal who was the seamstress founded the Maidenform in 1922. William Rosenthal, her husband as well as Enid Bissett, the company owner where Ida worked were also among the founders of this lingerie business. Together, they rose up against the bra designs that were mostly flat chested. Instead, they produced support undergarments and dresses; mostly their known Maidenform bras that put emphasis on the natural figure of the women’s body, thus, the creation of Maidenform.

Since 1922, Maidenform has been a reliable label when it comes to undergarments for women. It achieved high popularity upon the showing of one of their public advertisements. The ad featured models for underwear, carrying the catchphrase that goes “ I dreamed…in a Maidenform bra”.

Originally, the creation of Maidenform brassieres was for the purpose of embellishments or accessories to dresses that they have made. This was design for dress fit improvement. Nevertheless, the invention of breast cups made the Maidenform company focus on producing and designing creative brassieres, which have drawn fancy and interest of a lot of women all over the country.

Firstly and previously, Maidenform is recognized for designing boyish styles brassieres that appears the breast flat yet in the present period, they have provided not just maximum support but also, they have enhanced the natural figure of women’s breasts because of their latest brassiere designs and styles.

The bra collection of Maidenform is composed of variety of styles and designs and it also has appropriate sizing for particular women whose fit varies according to their body shape and size. Generally, they have a bra for every woman of full, average or petite figures.

Among their famous collection is the demi cup brassiere. This kind of Maidenform bra collection provides sufficient support and coverage because it has an under wire cup. Its straps are set wide enough for it to be ideal in square-cut or Sabrina-cut tops.

Another collection is the under wire. It gives a bust line lift that makes the breast appear naturally larger. Because of its seamless lines, it looks invisible and great under clothing. The soft cup collection of Maidenform is ideal for women who are not into under wire style bras. They can still get the needed support and shape to their breasts with this type of collection.

The push-up bra collection lends more confidence to the wearer because it provides cleavage enhancement that further emanates femininity. Lastly, their full support and full figure bra collection is one of the coveted. Full-figured women often find difficulty in looking for a perfect fitting bra for her body. Maidenform has specially designed full figure brassieres just so ideal for the full-figured group of women.

Another distinctive and interesting collection from Maidenform is the Maidenform water bras. This type has a gel-filled breast cup basically for the purpose of mimicking larger cup sizes.

Since the period of 1920’s, Maidenform has gone through a long journey and their establishment has well responded millions of women in the world who needed both fit and comfort that they cannot get from the other lingerie brands. The strategic edge of this business company mainly lies in their innovative brassiere designs that show off complete femininity and comfort.