Victoria's Secret

One of the widest known lingerie stores not just in the United States but also around the world today is Victoria’s Secret. Victoria’s Secret has also been known to produce beauty products, and stylish and sexy intimate apparels especially the Victoria’s Secret bra and panties.

Victoria’s Secret hails as the biggest brand name and a division of widely operated Limited Brands, having sales exceeding 5 million dollars. In 2006, it also had an operating sale of 1 billion US dollars. Generally, this intimate apparel manufacturing company is famous for catalogues and fashion shows that feature the world’s top models.

Established in 1977, this San Francisco California-based lingerie factory was founded by Roy Raymond, an alumnus of Stanford Graduate School of Business. Raymond was once embarrassed every time he buys his wife lingerie in department stores and public places. He also launched the first Victoria’s Secret at a shopping center in Stanford and swiftly three other branches and a mail order directory followed.

The first Victoria’s Secret store was built to cater the needs of the community for Victorian details, comfortable environment, walls that are wood paneled and sales staff. The Victoria’s Secret panties and bras were still of single design, paired together then mounted on wall frames. Men browsed for styles assisted by the store staff with regards to appropriate sizes. However, Raymond sold the Victoria’s Secret to The Limited, five years after its first operation.

All throughout the 80’s decade, the new owner kept the name Victoria’s Secret personalized image intact. The store quickly spread into the malls in America. The company not only vended Victoria Secret bras, panties and other under garments, they were also able to produce evening wear, perfumes, shoes and some others that are posted in their eight-time annually published catalogs.

During the early part of the 90’s, the company has become the biggest American lingerie dealer reaching the pinnacle of billion dollars. On the 10th of July 2007, the Limited Brands Inc traded the 75% share of the Limited clothing chain. Their purpose was to takeover solid Sun Capital Partners Inc and boost sales and focuses on the growth of Victoria’s Secret women undergarments.

They were also united with Bath & Body Works departments, which gave 72% profits in 2006 and nearly every profit of the firm.

Specifically, the Victoria’s Secret company is known for intimate apparel for women. all around the world, it has nearly 1, 000 stores excluding the 100 stand-alone branches in America. Right now, they are building an image of a middle-class, fairly conservative shopper, avoiding any implications of sleaziness.

The company has had issues on overpricing, brassieres that lack quality, company employees that do not display pleasing and approachable personalities, and repute oof bad-fitting brassieres.

To contest these issues, they have used powerful and aggressive marketing strategies. One of this is the serviced of super models during its fashion shows and advertising. All through the previous years, the company has turned one celebrity every month who beg to represent their label.

In the present day, the company launched their Victoria’s Secret Angels, a bunch of women super models modeling their different advertisements. They are carried with a woman-appealing personality. According to research, the Victoria’s Secret Angels are one of the highest paid brand models in the world, having a multi-million dollar contract every year.

This apparel industry is only trying to regain their popularity and name back. They were successful on this scheme when they made history during the Victoria’s Secret Fashion Show aired over the Internet. That was their internet-broadcasted show that drew more than 1.5 million viewers all over the world. This fashion show event was also publicized during the Super Bowl tournament.

Victoria Secret was founded in 1977 and its headquarters is located in Columbus, state of Ohio.