Wonderbra

The wonderbra is another type of a push-up bra that earned global prominence back in the 1990’s. Though “Wonderbra” was initially trademarked in 1935 in the United States, it was fully developed in Canada and trademarked in 1939 by Moses (Moe) Nadler, owner and founder of the company Canadian Lady Corset, which by 1960’s had eventually become “Wonderbra”.

The Wonderbra Company launched a plunging-styled push up bras called Model 1300 in 1961. The brassieres were a hit and became best sellers in Canada. Those were the equivalent of today’s wonderbras.

Undeniably, not all women are endowed with ample bosom and stunning cleavage. A full breast can really do wonders on a simple yet sexy red dress one wishes to wear for her romantic date. However, she may have the dress but without the ample breast size suitable for it. Well, Wonderbra could be the key to realizing that dream of the little red dress. Moreover, it also further enhances what a woman naturally has. Wearing a wonderbra bolsters women’s self-esteem and confidence as it provides a wonderful experience of having a drop-dead gorgeous cleavage and an improved breast shape.

It was when wonderbra model, Eva Herzigova endorsed the product and was frequently seen on billboards that the name gained the full trust of the public. The “Hello Boys” concept of the ad earned popularity that it was considered as another culture icon. The company’s Push-Up Plunge Bra invaded the US by storm. The market embraced it with full force making it the number one most in-demand type of brassiere in the market.

Aside from the push-up bras, wonderbra’s other collections are Wonderboosts, Wonder of Stretch and WonderBustier. The Wonderboost kind of wonderbra has hidden frame and seamless foam. It functions with or without the straps that can be converted to halter, crisscross or just the regular. Additionally, it has an add-on cookie for an extra cleavage particularly at times when a woman feels and wants to be sexy.

On the other hand, the WonderBustier is ideal for special and formal occasions wherein long gowns and backless dresses are typical sights. This type is good for cocktail dresses as it is strapless and backless at the same time. While the Wonder of Stretch is so comfortable that any woman wearing it feels like she is braless due to the comfy seamless stretchable foam cups.

It was not at all triumph for the wonderbra for at a certain time in the past, the desire for a cleavage had declined causing sales to fluctuate. For that, the company had to launch another strategic marketing plan to rise up their decreasing profit, thus, Wonderbra Effects new collection was introduced to the market. In no time, cleavage mania picked up again. The new collection offered uplift, rounded, plunging, and cleavage effects. One of the newest styles was called the balconette. It was manufactured with a specific purpose, which is to provide a bust lift. This truly is an attention-grabber style. This kind of the wonderbra is fitting for square neckline tops and any other more showy designs of clothes because the balconette style came with detachable straps. Anyone planning to acquire such design has three choices to select from: Strapless, Escape, and the latest edition is the Marilyn.

For a rounded effect, it provides a rounded and full bust form that emanates nothing but femininity and sexiness. The mystery is all because of its extra unique padding that gives out sufficient volume to create the firmly round breast, combined with wide straps and semi-cup coverage. This style is sure to look good on slim-fitting dresses due to the fact that an innovative gluing system is placed in place of the ordinary stitches.

The two remaining styles, plunging and cleavage served what is pointed out with its name. For the seductively plunging neckline, the secret came with minimum coverage to give the illusion of an ample bosom, while for the defined cleavage effect, no matter what cut or style the dress or top is, this brassiere-type is certain to carry out the intended cleavage effect. V-shaped necklines, strapless tops and other sexy neckline cuts will all look even better with this.

As the name implies, the wonderbra collections of intimate undergarments provide a wonderfully amazing effect imaginable. It works well for anyone either blessed or not with full bosoms. And it definitely does wonders with the flat-chested women out there to have a feel of what it is like to flaunt shapely breasts and clearly defined cleavage.